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INVESTING GIRL MATH
Robinhood Spec 2024
Art Director: Elena Castro
Copywriter: Ida Ebukan
Form: Out-of-home, Video, and Social Media Content
INSIGHT
72% of women don’t feel confident about investing, but you know what they do feel confident about GIRL MATH!
SOLUTION
Speak to women in their language (girl math) with relatable situations in order to educate/empower them to invest.
OUT-OF-HOME
SOCIAL MEDIA
PODCAST AD
TV AD
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