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THE ART OF SAVINGS
Aldi Spec 2024
Art Director: Elena Castro
Copywriter: Ida Ebukan
Form: Out-of-home, Video, and Social Media Content

INSIGHT

One of Aldi’s core values is “simplicity to keep costs down”, which involves cutting out unnecessary business expenses.

SOLUTION

So what if we cut their advertising budget? Showing customers we are willing to go to any extreme to give them the best savings. 

OUT-OF-HOME

Aldi OOH 1.png
Aldi 360 Campaign.png
Aldi OOH 2.png

SOCIAL MEDIA

Aldi 360 Campaign (1)_edited.jpg
Aldi 360 Campaign (1).png
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TV AD

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